Purple Is The Trendy Fall Color For The Food And Beverage Industries

Microbreweries, candy makers, snack food manufacturers and other food companies are showing an extraordinary interest in anthocyanin-rich purple corn ingredients, according to a firm that supplies the compounds. Consumers are catching on to the health benefits of phytonutrients, and seem especially hip to “purple foods,” according to Suntava Inc. The company, which says its purple corn packs twice the antioxidant power of blueberries, has arrangements with growers in Iowa, Minnesota and Wisconsin to grow non-GMO purple corn. The company is talking to a big beer company in Japan and top microbreweries in the U.S.