We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Purple Yam Ignites Snack Treat Fad In U.S.

December 16, 2016: 12:00 AM EST
Hipster foodies in U.S cities are into ube, the Philippines Tagalog word for purple yam. Chefs on the left and West coasts of the U.S are using ube in cheesecakes, doughnuts, ice cream, and homemade “twinkies,” the cream-filled sponge cake based on a snack product marketed by Hostess. U.S. restaurants, bakeries, and ice cream parlours are mixing it into everything. It’s an unusual flavor, but the pretty purple color has made ube-based snacks and treats a quick social media hit. [ Philippines Dessert Majaube; Image credit: © Wikimedia Commons ]
Carly Stern, "It sure is Pretty - but Would YOU Eat it? Colorful Dessert Trend Flooding Social Media Sees Picture-Perfect Treats Like Ice Cream, Macarons, and Cake Being Made with Ube - a Purple YAM", Mail Online, December 16, 2016, © Associated Newspapers Ltd
Advice & Policy
New Products
New Ways of Eating
Flavors & Colors
Trend Research & Commentary
North America
United States of America
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.