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Reckitt Benckiser Enters U.S. Supplement Market With Omega-3 Product

January 27, 2014: 12:00 AM EST
Reckitt Benckiser is entering the U.S. dietary supplement market with the launch of an omega-3 krill oil product. The company has hired British public relations agency GolinHarris London to introduce MegaRed Omega-3 Krill Oil to American consumers. It is the first time the agency has worked with RB. Celebrity brand ambassador will be Gabby Logan, supported by media doctor Ellie Cannon and celebrity fitness trainer James Daly. The theme of the campaign will be the role played by omega-3 fatty acids in heart health in women over age 45.
John Reyolds, "Reckitt Benckiser appoints GolinHarris for food supplement launch", PR Week, January 27, 2014, © Haymarket Media Group Ltd
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