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Report: The Emergence Of “Clean Packaging”

December 18, 2018: 12:00 AM EST
A report based on an online survey on packaging trends finds that “clean packaging” is the next step following clean label and clean processing. Evergreen Packaging says need to make their packaging protect taste, freshness, and nutrients; align with ingredients; be responsible; and share values. Consumers felt that packaging should protect flavor: packaging like steel cans, aluminium cans, and plastic bottles were most cited as altering product flavor. In terms of consumer values, the environmental responsibility interests of many grocery shoppers go much deeper than the package itself and the label information. In addition to environmentally-friendly products and packaging, many shoppers expect brands and retailers to demonstrate social responsibility as a company.[Image Credit: © Daniel Albany from Pixabay]
Carol Wiley, "2019 Food Packaging Trends: Clean Packaging", Food Industry Executive, December 18, 2018, © Food Industry Executive
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