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Researcher Forecasts Increased Growth For “Healthier” Breads

May 31, 2012: 09:14 AM EST
The trend away from white bread toward “healthier” breads continues, according to recent industry sales stats. IBISWorld reports that white bread still accounts for 45 percent of total bread sales, but it’s losing ground to whole-grain, organic, gluten-free, seeded and artisan breads. The latter two offer significant growth opportunities for smaller players. In general, IBISWorld believes that breads that promote a healthy image will flourish though manufacturers will be “forced to accelerate innovation to keep up with changing consumer preferences.”
Nassim Khadem, "Bread wars go brown", BRW, May 31, 2012, © Fairfax
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