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Retail Bakeries Serve Up Mini-Size Treats For Shoppers Concerned About Portion Control

June 19, 2012: 08:01 PM EST
Size matters in the supermarket bakery department these days, and the smaller the better, according to market researcher Nielsen. Mini-products that satisfy the growing desire for indulgence and portion control are gaining momentum. The range of mini-products includes the basics like brownies and muffins, but also smaller versions of cupcakes, pies and cinnamon roles. Key reasons for the success of mini-size baked goods: shopper perception of value; innovation in product offerings; and sensible package counts that appeal to shoppers’ search for portion control.
"In-store sales tracker: Mini products produce big sales growth", Modern Baking, June 19, 2012, © Penton Media Inc.
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