Retail Bakeries Serve Up Mini-Size Treats For Shoppers Concerned About Portion Control

Size matters in the supermarket bakery department these days, and the smaller the better, according to market researcher Nielsen. Mini-products that satisfy the growing desire for indulgence and portion control are gaining momentum. The range of mini-products includes the basics like brownies and muffins, but also smaller versions of cupcakes, pies and cinnamon roles. Key reasons for the success of mini-size baked goods: shopper perception of value; innovation in product offerings; and sensible package counts that appeal to shoppers’ search for portion control.