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Rocky Mountain High Brands Acquires Protein Drink Company FitWhey

August 2, 2018: 12:00 AM EST
Dallas, Texas-based health and wellness company Rocky Mountain High Brands announced it has acquired BFIT Brands, a Phoenix, Ariz.-based maker of whey protein and energy drink FitWhey. The 100-calories water-based drink combines whey isolate protein, caffeine, vitamin B, and other ingredients. FitWhey is naturally sweetened, flavored, and colored and comes in four flavors: berry, lemonade, orange cream and grape. The beverage is sold in nutrition stores, convenience stores, and fitness clubs in the Southwest.
Rebekah Schouten, "Rocky Mountain High Brands acquires protein energy drink brand", Food Business News, August 02, 2018, © Sosland Publishing Company
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