Rosy Future For Functional Food Companies That Target World’s Aging Population

According to market researcher Euromonitor, the aging population in North America, Western Europe and Australasia remains very willing to spend money on functional foods that offer preventative health benefits, even during an economic downturn. Knowledge of this fact should be encouraging to producers of fortified and functional foods, as long as the products are perceived as effective and offering added value, Euromonitor says. The greatest success so far among the aging population has been among products providing cardiovascular health. Other claims haven’t really fared so well. These include product launches that purport to maintain bone density, brain health and memory, and vision health.