RTD Drink Trends In 2018 Include Minimal Processing, Functional Ingredients

Consumer demand will continue to rise in 2018 for perishable RTD beverages that are minimally-processed, contain little or no added sugar, are sweetened with natural ingredients, feature unusual flavors, and offer functional benefits. In play will be products that are cold pressed or cold brewed, often using high-pressure technologies that eliminate the need for ultra-high temperature pasteurization and aseptic processing. Look for functional ingredients that promote health in RTD coffees, teas, and juices, including antioxidants, vitamins, minerals, protein, prebiotics, and probiotics. New flavors expected to gain traction include: maple and honey, sour citrus, watermelon, carrot ginger turmeric (Natalie’s Orchid Island Juice), and mocktail spirit flavors like amaretto and whiskey (ArKay Beverages).