Shoppers Are Wary Of GMO Foods, But Stingy When It Comes To Buying Non-GMO

NPD Group market research finds that grocery shoppers may be cautious of GMO foods and beverages, but not enough to get them to pay a premium for non-GMO foods. Half of respondents to a survey said they were concerned about genetically modified organisms in their food, but two-thirds said they would not pay a premium for foods that were GMO-free. NPD advised food manufacturers and retailers to help educate consumers about GMOs. And marketers who want to inform consumers about GMOs and their products “should engage both traditional and social media for effective communication avenues”.