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Singapore Bun Maker Plans Major Expansion In China

September 26, 2012: 12:00 AM EST
A Singapore company whose plan 12 years ago was to create a “bread culture” in Asia with a variety of exotic baked goods has announced plans to double the number of retail bakeries in China to 500 – and globally to 1,000 – by 2014. BreadTalk also said it has begun implementing a new look and feel for its stores, offering new bun flavors, and adding variations to its famous pork floss (dried meat covered) buns. The company now sells chicken buns, tornado-shaped yam buns, a chocolate-filled “Hello Panda” bun, and “numbingly hot” floss buns. BreadTalk also plans to launch an artisan bread line and open an “Icing Room”, where customers get to decorate their own cakes, next year in China.
Grace Ng , "BreadTalk set to get them talking all over China", The Straits Times (Singapore), September 26, 2012, © Singapore Press Holdings Ltd. Co.
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