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Snack Company Claims Small Victory In Possibly Changing The FDA’s Mind

May 12, 2016: 12:00 AM EST
According to the CEO of a snack bar company, the FDA has agreed that nuts, despite the presence of saturated fats, could actually be a healthy ingredient in food products. In a March 2015 warning letter to KIND LLC, the FDA said “none of your products listed above meet the requirements for use of the nutrient content claim ‘healthy’ that are set forth in” the applicable regulation. The company says it achieved a small but significant victory when the agency later reversed at least part of its decision. Daniel Lubetzky says he’s not sure his company is going to put the healthy claim back on its packaging, because products continue to sell without it. He acknowledges some satisfaction, however, in getting his point across to the FDA. The agency announced earlier this month it plans to review its decades-old definitions of terms like “healthy” to better reflect current scientific and nutritional facts.
Dale Buss, "FDA’s Package Deal: 5 Questions with KIND Snacks CEO Daniel Lubetzky", BrandChannel, May 12, 2016, © Interbrand
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