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Snack Makers Tweak Product Formulas To Satisfy World Tastes

May 6, 2012: 09:59 AM EST
With snack food sales essentially stagnant in the U.S. for the past two years, manufacturers are marketing their products -- some with slightly different formulas -- overseas. The timing is right, because busy people in developing countries like China and India are acquiring a taste for “on-the-go” American snacks. But there's a slight problem with the strategy: the flavors of snacks like Oreos and Lay’s potato chips have had to be tweaked to suit regional tastes. For example, Kraft fiddled with the Oreo recipe when it learned that the Chinese don't like treats as big or as sweet as Americans do. The result is an Oreo cookie that is a little smaller and a bit less sweet.
"“Crab” Chips, Fruity Oreos? They’re Big Overseas", Time, May 06, 2012, via Associated Press, © The Associated Press
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