Soup Companies Ride A Growing Wave Of Interest In Home Cooking

As the fascination with home-cooked meals grows, consumers are showing renewed interest in soups, broths, and stews, hot or cold, and soup companies are responding. Consumers don’t mind paying more for convenience and quality ingredients, according to industry watchers. (Slow cooker sales have risen as well.) Campbell’s response to the trend provides an example. It has created a K-cup soup for Keurig coffee machines and a variety of soups for slow cookers. The company released 28 new soups that feature bolder flavors, healthful ingredients, unusual recipes and a variety of packages. New versions of Chunky Soups can be prepared quickly and poured over mashed potatoes or rice. Also unveiled; new Swanson concentrated broths, some salt-free, in easy-to-use packs.