We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Special K Uses Pop-Up “Tweet Shop” In London To Promote New Potato Chip Product

September 29, 2012: 12:00 AM EST
Social media continue to move deeper into marketing strategies as companies look for ways to engage consumers in promoting brand awareness. For example, in the U.K., Kellogg’s Special K brand recently opened a pop-up – four days only – “Tweet Shop” to promote the fact that the brand is expanding into the potato chip (or crisps) market. Customers come into the shop and, in exchange for a suitable tweet promoting the product, walk out with a sample of Cracker Crisps, which come in three flavors. The concept works on two levels: the tweets boost word of mouth brand awareness, and the whole Tweet Shop concept grabs some free public relations attention.
Emma Hall , "In London, Kellogg's Swaps Snacks for Tweets to #tweetshop", Advertising Age, September 29, 2012, © Crain Communications
Cereals & Bakery
United Kingdom
Companies, Organizations
Innovation & New Ideas
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.