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Specialty Foods Are Especially Popular With Young People

October 11, 2015: 12:00 AM EST
A Mintel survey conducted for the Specialty Food Association found that consumers aged 25 – 44 are the most likely purchasers of specialty foods, followed closely by those 18 – 24. This core group of younger consumers tends to be affluent, earning $75,000 or more annually, and is more likely to live on the East or West Coasts. Favorite specialty foods include cheese, chocolate, tea, nuts, seeds, dried fruit and vegetables, pasta, and pasta and pizza sauces. Oils and salty snacks were less popular this year than in the past. Forty-seven percent of all consumers said they bought specialty foods within the last six months.
"Today's Specialty Food Consumer 2015 Report", Report, Specialty Food Association, October 11, 2015, © Specialty Food Association, Inc.
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