We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Survey Results Indicate A Shift In America’s Fast-Food Preferences

July 2, 2014: 12:00 AM EST
Wake up call for the big fast-food chains: Americans don’t think your food tastes very good. A survey of more than 32,000 subscribers by Consumer Reports finds, for example, that hamburger aficionados prefer the fare served at In-N-Out-Burger, The Habit Burger Grill and Culver's over the burgers served at McDonald's. In fact, McDonald’s came in at No. 21 on the list of best-tasting burgers, behind Jack in the Box, Wendy's and Burger King. The best-tasting Mexican food is not served at Taco Bell, either, but at Rubio's Fresh Mexican Grill, Chipotle Mexican Grill and Qdoba Mexican Grill (Taco Bell came in at No. 8 on the list). A Consumer Reports editor noted that "more and more, food quality – not just low price – is emerging as a deciding-factor for many Americans”.
"McDonald's, Taco Bell, KFC laggards in U.S. fast-food survey", Reuters, July 02, 2014, © Thomson Reuters
Bodily Needs
North America
United States of America
Companies, Organizations
Market News
Developed by Yuri Ingultsov Software Lab.