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Szent’s Innovative Bottled Water Uses Scent Ring To Deliver Flavor Via The Nose

October 17, 2018: 12:00 AM EST
Los Angeles-based start-up Szent has launched a product line comprising still water, packaged in paraben-free recycled bottles, whose flavor is derived from a scent ring infused with natural oils that deliver flavor via the sense of smell, without the need for artificial sweeteners or additives. The brand uses a reverse osmosis purification process. Flavors include passionfruit, tangerine, tropical, pineapple, and mint. Sold exclusively on Amazon, the waters retail at $27 for a case of 12, but will debut in stores in 2019 with single-serve bottles retailing at $2.25.
"Szent Introduces an Entirely New Way to Experience Water", PRNewswire , October 17, 2018, © PR Newswire Association LLC
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