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Taiwan’s Love Of Fruit Juices Lures Jamba

December 17, 2014: 12:00 AM EST
California-based Jamba Inc., which makes smoothies and other health drinks, will open its first outlet in semi-tropical Taiwan, where consumers have been obsessed with fresh-squeezed juices for years. The drinks – watermelon juice, avocado, vegetable cocktails -- are sold at mom-and-pop kiosks on busy city streets. Jamba is trying to figure out how to formulate its smoothies in a way that will appeal to Taiwanese tastes, which are used to tropical flavors like papaya. Thriving Taiwanese juice vendors say they aren’t too worried about a Jamba incursion. The company will probably stick to shopping malls rather than city streets, they say.
Michael Gold, "Smoothie maker Jamba counts on Taiwan's thirst for fruit juice", Reuters, December 17, 2014, © Thomson Reuters
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