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Thanks To Social Media, Americans Are Hooked On Food Fads

September 19, 2013: 12:00 AM EST
Experts say people are drawn to food fads – like the Cronut or the ramen noodle burger – and are willing to wait in long lines to get their hands on them, because they are new, hip and scarce. But even more than that, food has become part of the culture, like movies and music. People talk about it, especially on social media, where trends and fads are spread instantaneously. Both hip restaurants and fast-food chains benefit from fads and quick publicity. The principle of mass-market scarcity was applied in Taco Bell's Doritos Locos, Kentucky Fried Chicken's Double Down sandwich, Wendy's pretzel bacon cheeseburger and McDonald's McRib – “a pork sandwich that mysteriously disappears and reappears from the chain's menu”.
"What the Cronut and the McRib have in common", Crain’s New York, September 19, 2013, via Associated Press, © The Associated Press
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