The Healthy Lifestyle Choice Drives Consumers To “Free From” Foods

Research from Packaged Facts shows that food products labeled fat-free, sugar-free, salt-free, gluten-free, etc. – the “free from” product segment – is growing in popularity among consumers even though they are not under doctor’s orders to avoid certain ingredients. American and other consumers are making healthy lifestyle choices rather than medical or religious choices when they buy “free from” products. Food manufacturers were quick to adapt to the trend: they’ve been reformulating products to get rid of fat, sugar and salt for years. But Packaged Facts says opportunities are still there for companies to become more active in producing ‘free from’ foods.