Time For Healthful, Natural Energy Beverages, Says Mamma Chia

The Mamma Chia beverage company, whose functional product range includes health and energy drinks made with chia seeds, is basing its marketing strategy on the belief that “the traditional energy drink space” – dominated by chemical- and sugar-laden drinks – “is ripe for disruption.” Consumers are demanding more healthful, natural beverages. Its recently-launched “clean energy beverages” combine chia seeds with caffeine from organic yerba mate and organic green coffee beans to deliver 2,500 mg of omega-3 and 90 mg of caffeine per serving. Chia seeds also add fiber, healthy fat, and protein to the beverages. CEO Janie Hoffman sees “endless opportunities” in chia-based drinks, “and we seek to create more.”