To Have And Have Not: Food Shoppers Prefer “Have Not” – Gluten, GMO, etc. – Research Finds

The “have-not” theme is dominating consumer grocery preferences these days, according to MamboTrack Research. Brands claiming non-GMO were slightly more preferred in a consumer survey over organic. Also popular were brands proclaiming gluten-free. Eighty percent of those surveyed said they look for the non-GMO claim when they shop for food, with 56 percent saying it was “key to brand buying”. Fifty-two percent said they looked for organic, the first time non-GMO ranked higher than organic in consumer preferences.  "From non-GMO to gluten free to ABF (antibiotic free), shoppers are seeking transparency and reading labels focusing more on what's not in the products they buy," the researcher said.