Trend Toward “Clean” And “Real” Eating Continues

December 17, 2015: 12:00 AM EST

Consumer market researcher NPD Group says shoppers and diners will continue to shy away from foods containing additives and preservatives, and from any ingredient they don’t readily recognize. The so-called “real and clean eating” trend means especially that fat is taking a back seat to sugar as the most taboo food ingredient. In fact, consumers now recognize that some fats are nutritious, including those found in eggs and cooking oils. Genetically modified organisms (GMOs) continue to worry some consumers, though they may not know why. They will buy more products labeled “Certified GMO-Free.” Also of concern: how foods are sourced and produced: i.e., locally, humanely, and without antibiotics or pesticides.

Kim McLynn, "“Real,” Clean, and Fresh Are the Attributes Consumers Will Look for in the Foods They Eat in 2016, Reports NPD Group", Report, NPD Group, December 17, 2015, © The NPD Group, Inc.

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Trend Toward “Clean” And “Real” Eating Continues

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