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Trend Toward Sugar Substitutes Takes Hold In N.Z.’s Soft Drink Industry

August 7, 2016: 12:00 AM EST
Last year, two of New Zealand’s big soft drink manufacturers began offering their flagship colas with the sweetener stevia substituting for sugar. Coca-Cola Amatil (NZ) launched Coca-Cola Life; Frucor Beverages followed with Pepsi Next. Both brands contain fewer calories and could have a major impact on cola carbonates generally, and strong growth expected in low-calorie cola carbonates. Euromonitor expects that low-calorie colas will account for almost 50 percent of total cola sales within four years. Energy drinks, sports drinks, and fruit juices are also expected join the no-sugar bandwagon. With that in mind, Euromonitor sees increased efforts to find other sugar substitutes besides stevia.
Sara Agostino, "Commitment from New Zealand Manufacturers to Reduce Sugar Content in Soft Drinks", Blog post, Euromonitor International, August 07, 2016, © Euromonitor International
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