We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Two Smaller Breakfasts Fit Today’s On-The-Go Lifestyle

April 25, 2017: 12:00 AM EST
Food makers and restaurants have discovered an interesting consumer eating trend: one breakfast isn’t satisfying enough. It seems that people grab a bite to eat as they leave home in the morning, then gobble down a second small meal at their desks or in the car. These meals are generally small, e.g., a bagel, a carton of yogurt, a yogurt drink, a portion of fruit, or a hardboiled egg. But not all the time. Food companies have caught on to the trend, concocting small meals that can be microwaved and eaten while driving or typing. The Jimmy Dean brand (Tyson Foods), for example, offers a line of microwavable hash browns stuffed with sausage, cheese, bacon or veggies especially for the “midmorning meal occasion,” something more than an enhanced coffee break.
Ellen Byron, "How Many Times Did You Eat Breakfast Today?", The Wall Street Journal, April 25, 2017, © Dow Jones & Company, Inc.
Domains
FOOD TRENDS
Bodily Needs
Ingredients
Marketplace
New Ways of Eating
Consumers
Diets
Nutrition
Fruit, Vegetables & Nuts
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Consumers
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.