U.K. Bakery Company Adapts To Buying Habits: No More Loaves Of Bread

May 18, 2015: 12:00 AM EST

The Greggs retail bakery chain – the largest in the U.K. – has made a business decision that has shocked customers. Despite what the Website says about the availability of “freshly baked” loaves of white or malted sliced bread in its stores, the company has mainly refocused toward the food-to-go market. So most of the bread Greggs sells now is in sandwiches. The company says a few of its high-demand outlets still sell loaves of bread. But it has found that its customers mainly shop for take-out foods, and tend to buy loaves of bread at supermarkets. A spokesman said “customer shopping habits and needs are changing, and [we] have adapted accordingly.”

Alexander Ward, "Greggs – a bakery – has actually stopped selling loaves of bread", The Independent (U.K.), May 18, 2015, © Independent.co.uk

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U.K. Bakery Company Adapts To Buying Habits: No More Loaves Of Bread

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