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UK Govt Launches Obesity Campaign

November 11, 2008: 07:47 PM EST
More than 12,000 grassroots organizations, including the British Heart Foundation and the Fitness Industry Association, have signed up to the UK government’s $413 million anti-obesity Change4Life initiative. Companies including Kellogg's, ITV, Asda, Tesco and PepsiCo have also signed up. The drive to tackle obesity includes price cuts on healthy food from Tesco and Adsa, a national health campaign on ITV, and Pepsi stars featuring in fitness advertisements. The government is also in talks with companies including BSkyB, Kraft and Unilever about joining the initiative, working through the Advertising Association. Health secretary Alan Johnson says the aim is to “create a lifestyle revolution that will help families to eat well, move more and live longer”.
Mark Sweney, "Government Unveils Details of £275m Anti-Obesity Push", November 11, 2008, © Guardian News and Media Limited 2008
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