U.K. Potato Chip Company Launches Innovative “Peel And Share” Package

A British potato chip (crisp) marketer is launching a new package that allows customers to peel open the front to allow sharing at parties, for example. Seabrook Crisps’ peelable package, which has a tamper proof seal, has no impact on shelf life. Designed for “on the go” snacking and sharing, the innovative package will be sold at gas stations and other retail convenience locations. The peel-and-share design will only be available on the lattice-cut 40-gram crisp packs.