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U.K.’s Lucozade Ribena Suntory Cuts Sugar Content Of Its Drinks

October 30, 2017: 12:00 AM EST
The head of Lucozade Ribena Suntory (LRS), created when Japan’s Suntory acquired the beverages Lucozade and Ribena from GlaxoSmithKline in 2013, says its famous brands are going sugar-light and, in some cases, sugar-free. That would make them more healthful, according to CEO Peter Harding, who sees opportunities for healthful water-based, coffee-based, and tea-based beverages, and for non-alcoholic premium beverages – including cactus juice. LRS announced reformulation plans a year ago to cut sugar levels by more than half in its drinks, making them more healthful, helping them avoid widespread criticism, and helping them avoid the country’s new sugar tax.
Andrew Cave , "Lucozade Ribena Suntory boss: 'Our drinks can be fuel for healthier living'", The Telegraph , October 30, 2017, © Telegraph Media Group Limited
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