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Warburtons Reduces Pack Sizes, Prices, For Its Premium Lines Of Rolls

September 25, 2012: 12:00 AM EST
Cost-conscious consumers are looking for lower-priced, smaller packages of their favorite baked goods, and Warburtons (U.K.) is happy to comply. The company announced it is reducing the pack size for its premium rolls, including Lunch Rolls and Batch Baked rolls, from six to four. Its Sub Rolls packs will be reduced from three to two rolls. The company said consumer research on its product line determined that “smaller pack sizes are becoming increasingly relevant to our customers as they offer a reduced price point at a time when shoppers are increasingly looking to spend wisely."
Katy Askew, "UK: Warburtons reduces premium pack sizes", just-food.com, September 25, 2012, © just-food.com
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