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Wellness-Conscious Baby Boomers, Millennials Drive Functional Food Trend

December 17, 2014: 12:00 AM EST
Market researcher Packaged Facts says Baby Boomers, who control 70 percent of disposable income in the U.S. are driving the wellness and functional food trends. Also providing the growth impetus for functional foods are Millennials and health/exercise advocates. Functional food marketers need to know that Millennials are looking for food products fortified with calcium, fiber and vitamins and minerals, as well as healthier snacks like yogurt, fresh fruit to nutrition bars. Boomers want to prevent or ease conditions associated with aging, so they’re buying fiber, antioxidants, heart-healthy ingredients, vitamins and minerals, omega-3 fatty acids, vitamin D, calcium and whole grains.
"Millennials, Boomers and Athletes Drive Emerging Functional Food Trends", Nutraceuticals World, December 17, 2014, © Rodman Media
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