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Wendy’s Tests “Premium” Bacon Cheeseburger On Pretzel Bun

January 17, 2013: 12:00 AM EST
The Associated Press reports that fast-food giant Wendy’s has started offering in select restaurants a bacon cheeseburger on a “slightly heartier pretzel like bun”. The company – which is working to revitalize its menu as inexpensively as possible as beef prices rise – would not confirm the market tests or provide details like price or locations. But social media reports reveal it is being tested in Coral Springs, Fla., with positive results. Substituting pretzel-style breads and flatbreads for its traditional buns is seen as a way to offer higher-priced, premium-looking products without raising its costs.
Candice Choi, "Wendy's testing a 'pretzel burger'", Associated Press, January 17, 2013, © The Associated Press
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