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Will Coke Fans Go For New Cola That Lacks The Disagreeable Stevia Aftertaste?

November 17, 2017: 12:00 AM EST
Coca-Cola says it has come up with a stevia-sweetened cola beverage that not only has no sugar and no calories, the unpleasant stevia aftertaste is gone. An earlier attempt to satisfy evolving consumer tastes led to the creation of a stevia-plus-sugar cola. The sugar was added to mask the stevia aftertaste, but the drink foundered because it contained 60 calories. The company removed the offending stevia molecules from the new version, eliminating the aftertaste.
Jennifer Kaplan, "Coca-Cola Aims to Solve Stevia Aftertaste Problem with New Drink", Bloomberg, November 17, 2017, © Bloomberg Finance L.P.
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