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With Men Spending More Time In Grocery Aisles, Food Companies Work To Grab Their Attention

October 16, 2013: 12:00 AM EST
Thanks to recent grocery market research, food companies have caught on to the fact that men are spending a significant amount of time at the supermarket. A recent survey of 900 “meat eating” adult males found that nearly half (47 percent) – designated as “manfluencers” – do as much as half of the grocery shopping in their households. This means new opportunities for food companies to rebrand and sell products that men have traditionally shied away from. They are using larger portions, darker color schemes and man-appeal ad terms – “ultimate”, for example– to sell yogurt and Hamburger Helper, among other products.
Anne Marie Chaker, "Groceries Become a Guy Thing", Wall Street Journal, October 16, 2013, © Dow Jones & Company, Inc.
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