Yogurt’s Popularity As A Breakfast Food Among Young Adults Drives Phenomenal Growth

NPD Group research finds that yogurt’s phenomenal growth over the last decade was primarily driven by an increase in the number of eating occasions – especially breakfast – featuring the product as well as penetration of the young adult market. Another key factor in its success has been innovation, especially in packaging and development of new varieties, such as Greek-style. Since 2008, yogurt has become a breakfast staple, as well as a popular snack and lunch item. Yogurt’s growth as a  breakfast food can be attributed to consumers in the 18-to-34 and 45-to-64 age groups, NPD says, noting that per capita consumption has nearly doubled since 2003.